Starbucks India has sparked outrage with its latest woke commercial, prompting calls for boycotts. The company’s newest promotion features a heartwarming moment of acceptance between parents and their transgender daughter at a Starbucks store.
The ad depicts a father struggling to come to terms with his child’s transition. However, by the end, he shows acceptance by ordering a drink in his daughter’s new name. Starbucks India shared the video on Twitter, stating, “Your name defines who you are… At Starbucks, we love and accept you for who you are.”
The commercial has drawn criticism, with some accusing Starbucks of “going full Bud Light,” referencing the brand’s own controversial ad. The backlash has led to demands for a boycott.
This controversy highlights the challenges companies face when navigating social issues. While promoting acceptance and inclusivity, Starbucks India’s ad has polarized opinions.
The debate surrounding Starbucks’ ad underscores the complexities of representation and sensitivity in advertising.
