Meghan Markle is rumored to be planning a major return to Instagram, and some experts believe this move could help her surpass Princess Catherine in popularity. After a challenging few months, the Duchess of Sussex might be gearing up to revive her once-popular blog, The Tig, and reconnect with her audience through social media. While Kate Middleton and Prince William currently hold the title of the most beloved royals, Meghan’s return could shake things up.
Public relations expert Mayah Riaz shared her thoughts on the matter, stating that Meghan’s comeback could easily eclipse Kate’s social media presence. She explained that Kate’s Instagram, which appears polished and professional, is likely managed by a team. This carefully curated approach reflects the Royal Family’s desire to present a flawless image. In contrast, Meghan, who stepped back from royal duties three years ago, has the freedom to share her life authentically.
Mayah emphasized that Meghan’s posts will likely offer a more personal and relatable glimpse into her family life, something Kate’s account rarely does. This authenticity could resonate strongly with followers, making Meghan’s Instagram a hub for media attention. Unlike Kate’s posts, which seldom make headlines, Meghan’s updates are expected to generate buzz, especially if she uses the platform to announce new projects or initiatives.
Recent sightings of Meghan and Prince Harry enjoying a night out at Beyoncé’s concert in California have already sparked interest. The couple’s public displays of affection and carefree demeanor stand in stark contrast to the more reserved image of Kate and William. This difference in approach could make Meghan’s social media presence far more dynamic and engaging.
However, Mayah also warned that Meghan’s return to Instagram might come with challenges. While she is likely to gain a massive following quickly, she could also face a wave of online trolling. Given the history of criticism Meghan has faced on platforms like Twitter (now X), it’s possible that Instagram could become another battleground for negativity. Despite this, her ability to connect with audiences on a personal level could ultimately make her the more popular royal on social media.
