A license plate spotted in a Perth shopping center parking lot has become the latest social media sensation. At first glance, the combination “370HSSV” on a Kia Sportage seemed ordinary. But when flipped upside down, the letters cleverly revealed a cheeky hidden word that sent the internet into a frenzy.
The photo, shared by Facebook user Jeffrey on The Bell Tower Times 2.0 page, quickly racked up thousands of reactions. Some praised the driver’s creativity in slipping the playful message past transport officials, while others simply enjoyed the unexpected laugh. Western Australia’s transport department rejects hundreds of personalized plates each year for being offensive—like “SAUC3D” or “RAMP4GE”—but this one managed to fly under the radar.
The viral post highlights how social media can turn everyday moments into global talking points. Whether intentional or not, the driver’s clever wordplay has left a lasting impression online, proving that humor and creativity can be found in the most unexpected places.
