Even though many years have passed since the devastating events of September 11, the memories remain vivid and the pain still feels fresh. For those who lived through that day, it is a reminder of tremendous loss and sorrow.
On that tragic day, the world watched as the Twin Towers fell, taking over 3,000 innocent lives. Amidst the devastation, the enduring spirit and patriotism of the American people shone brightly. It was a time when the nation stood together in unity and resilience.
During these challenging times, Budweiser aired a commercial that deeply resonated with many. Known for their iconic Clydesdales, Budweiser created an ad that was both touching and unforgettable. The commercial featured the majestic horses traveling through New York City, passing landmarks like the Statue of Liberty and the Brooklyn Bridge. They eventually arrived at the site where the Twin Towers once stood, bowing their heads in a profound moment of tribute.
The message of the commercial was clear: “Never forget, and never let such a tragedy happen again.”
This powerful ad was only aired once more on the 10th anniversary of 9/11. Paul Chibe, Vice President of Marketing at Anheuser-Busch, explained that re-airing the spot was a way to support the fundraising campaign for the National September 11 Memorial & Museum.
Years later, this heartfelt commercial continues to serve as a poignant reminder of the strength, unity, and unbreakable spirit that emerged from the ashes of that terrible day. It stands as a testament to the enduring memory of September 11 and the resilience of a nation.
